Cookie Policy
Last Updated: January 15, 2025
BrightEnergex uses tracking technologies on brightenergex.com to improve your experience and understand how our automated financial dashboard platform is used. This policy explains what these technologies are, why we use them, and how you can manage your preferences.
We believe in being straightforward about data collection. You have control over most tracking technologies through your browser settings, and we'll walk you through exactly how that works.
What Are Cookies and Tracking Technologies?
Cookies are small text files stored on your device when you visit websites. They help sites remember your preferences and recognize you when you return. Think of them as digital bookmarks that make your browsing more efficient.
We also use similar technologies like web beacons, pixels, and local storage. These work alongside cookies to help us understand how visitors interact with our financial dashboard tools and documentation.
Some tracking elements are necessary for brightenergex.com to function properly. Others help us improve our service or understand which features matter most to financial professionals using our platform.
Types of Tracking We Use
Different tracking technologies serve different purposes. Here's a breakdown of what we use and why each type matters for your experience on our platform.
Essential Cookies
These keep brightenergex.com running. Without them, basic features like secure login, dashboard access, and data visualization tools won't work. You can't disable these through our site because they're critical for platform functionality.
- Session authentication and security tokens
- Dashboard state preservation during your visit
- Load balancing across our server infrastructure
- Security features that prevent unauthorized access
Functional Cookies
These remember your choices so you don't have to reset preferences every visit. They make brightenergex.com more convenient by storing things like your preferred chart types, dashboard layouts, and interface settings.
- Your dashboard configuration and widget arrangement
- Language and timezone preferences
- Chart display options and data visualization settings
- Notification preferences for financial alerts
Analytical Cookies
We use these to understand how people use our financial dashboard tools. They show us which features get the most attention, where users spend time, and what might need improvement. This data helps us build better automation tools.
- Pages visited and time spent on different sections
- Which dashboard features are most frequently used
- Technical performance metrics and load times
- Navigation patterns through our platform
Marketing Cookies
These help us show relevant information about BrightEnergex services to people who've visited our site. They track your visit across other websites to deliver targeted content about our financial automation platform where appropriate.
- Tracking visits to measure campaign effectiveness
- Showing relevant content based on your interests
- Preventing repetitive advertisements
- Understanding which marketing channels work best
Specific Cookies on BrightEnergex
Here's a detailed look at the actual cookies we use on brightenergex.com. This table shows what each one does and how long it sticks around.
| Cookie Name | Purpose | Duration |
|---|---|---|
| bx_session | Maintains your authenticated session while using the dashboard | Session only |
| bx_preferences | Stores your dashboard layout and visualization preferences | 12 months |
| bx_analytics | Tracks usage patterns to improve platform features | 24 months |
| bx_security | Prevents cross-site request forgery and enhances security | Session only |
| bx_marketing | Measures effectiveness of our outreach efforts | 6 months |
| bx_timezone | Displays financial data in your correct local time | 12 months |
How Tracking Improves Your Experience
Let me give you some concrete examples of how this actually works in practice.
Dashboard Personalization
When you arrange widgets on your financial dashboard, functional cookies remember that layout. Next time you log in, everything's right where you left it. Without this tracking, you'd start from scratch every single visit.
Performance Optimization
Analytical data shows us which dashboard features load slowly or cause issues. If we see that chart rendering takes too long on certain browsers, we can fix that specific problem. Your usage patterns directly inform our development priorities.
Security Enhancement
Essential cookies help us spot unusual activity. If someone tries to access your account from a completely different location or device, security tracking alerts our systems. This protects your financial data from unauthorized access.
Feature Development
Analytics tell us which automation tools get used most. If we see that cash flow forecasting is popular but budget variance tracking isn't, that guides where we invest development time. Your interaction data shapes our product roadmap.
Managing Your Cookie Preferences
Take Control of Your Tracking
Most browsers let you control cookies directly. You can block all cookies, accept only certain types, or delete them after each session. Keep in mind that blocking essential cookies will prevent brightenergex.com from working properly.
Chrome
Settings → Privacy and security → Cookies and other site data → Choose your preferred option
Firefox
Settings → Privacy & Security → Cookies and Site Data → Manage preferences and exceptions
Safari
Preferences → Privacy → Manage Website Data → Block or remove specific cookies
Edge
Settings → Cookies and site permissions → Manage and delete cookies
For marketing cookies specifically, you can opt out through industry tools like the Digital Advertising Alliance or Network Advertising Initiative. These services let you control advertising cookies across multiple websites at once.
On mobile devices, you can adjust tracking through your device settings. iOS has "Limit Ad Tracking" in privacy settings, while Android offers "Opt out of Ads Personalization" in Google settings.
Third-Party Tracking
Some services we use place their own cookies. Analytics platforms, for example, use their tracking systems to measure site performance. These third parties have their own privacy policies governing how they handle data.
We work with established providers who maintain strong data protection standards. However, we don't control their tracking technologies directly. If you want to know more about specific third-party cookies, their privacy policies explain their practices in detail.
Currently, brightenergex.com uses tracking from analytics providers and marketing platforms. We periodically review these partnerships to make sure they align with our commitment to data protection.
Data Retention and Storage
Session cookies disappear when you close your browser. They exist only during your active visit to brightenergex.com.
Persistent cookies stick around longer, as shown in the durations listed in our cookie table above. We set these timeframes based on how long the information stays useful. Preference cookies last longer because your dashboard settings shouldn't reset every few weeks.
Marketing cookies typically have shorter lifespans. Six months gives us enough data to understand campaign effectiveness without tracking indefinitely. After expiration, cookies either refresh with updated information or get deleted entirely.
You can delete cookies manually through your browser at any time. This clears all stored data, though it also means you'll need to reset preferences and log in again on your next visit.
Changes to This Policy
We update this policy when we add new tracking technologies or change how we use existing ones. The "Last Updated" date at the top shows when we made the most recent changes.
Significant changes get communicated through email or a notice on brightenergex.com. Minor updates, like adding specific cookie names to our table, might happen without direct notification.
Check back occasionally to stay informed about our tracking practices. We aim to keep this policy current and accurate as our platform develops.
Questions About Our Cookie Policy?
BrightEnergex
좌동 974-1번지 해운대구
부산광역시, South Korea
Phone: +82234374585
We're happy to explain any aspect of how we use tracking technologies on brightenergex.com. Reach out if something in this policy isn't clear or if you have specific concerns about your data.