How We Got Here
Our founder, Haeun Cha, spent years in corporate finance. Every quarter, same pattern—teams scrambling to compile reports, pulling data from six different systems, fixing formatting errors at midnight. It was exhausting and completely avoidable.
The problem wasn't lack of data. Companies were drowning in it. What they needed was a way to see patterns without manually cross-referencing forty Excel tabs. So in early 2019, we started building what became our core platform.
By mid-2020, we had fifteen clients in the Seoul area. They weren't tech companies—they were manufacturers, distributors, small consulting firms. People who needed financial clarity but didn't have dedicated data teams.
"The best tools disappear into your workflow. You shouldn't think about the dashboard—you should think about the decision it helps you make." — Haeun Cha